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Does Good Content Matter Anymore?
We’re content starved. The emergence of tablets and mobile devices has only enhanced our desire to consume digital content. There’s a problem though. When content producers cannot meet the demands of...
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The Soft Metric of Good Content and it’s Impact on the Digital Footprint
Last week I asked via Twitter what the shelf life of a blog post was. I got some interesting answers. The essence was that there is no shelf life-they last forever. In marketing, digital marketing,...
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Can monkey’s tell stories?
How important is content to marketing professionals? Back in October, Coca-Cola’s Jonathan Mildenhall, The VP of Global Advertising Strategy and Creative Excellence, was speaking at the Guardian...
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Internal Social Networks Versus Social Networks-Where Should You Spend Your...
The tug-o-war for your time when you participate on multiple social networks can be difficult. Who get’s it and who doesn’t? Who get’s the honor of your participation can also affect your impact...
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The Conundrum of Content-What is your Content Strategy?
I’ve been somewhat neglecting the blog over the last few months but I have a good excuse er… reason. Others are getting my good content. Or maybe I should just say they are getting my content,...
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Should Everything be Free Online?
Chances are, you have given away more than you have charged for… For a lot of people, what they expect and get from their digital experiences isn’t even close to being reality. Want a few easy...
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How do you Measure Success?
I save way more than I need to. I’ll admit I do have a bit of a hoarder in me, not to the extremes that you see on TV, but only in the sense that the things that I save have a) some sort of lifetime...
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